Environmental approaches to the
reduction of alcohol problems such as the Community Trial
Intervention to Reduce High Risk Drink differ from more traditional
individual based approaches.
First, where as traditional approaches are information-based
and attempt to persuade individuals not to consume in dangerous
ways, environmental approaches seek to implement policy changes
designed to reduce such use.
Second, whereas the objective of traditional approaches seeks
to change individual behavior the goal of the environmental
approach is to effect system change within the community.
Third, while traditional programs strategically use mass
media to target individuals, the environmental approach targets
community leaders and policy makers.
Fourth, whereas traditional programs view community members
as targets, the environmental approach seeks to harness and
mobilize their energies in the pursuit of desired policy change.
Finally, while traditional programs seek to alter demand,
the environmental approach seeks to alter supply.