PIRE is a leader in the safety field, particularly in traffic safety.  We also carry out research and program development in other areas of safety and unintentional injury, especially regarding the relationship of alcohol and other drug use to injury, safety and health.

One of our centers pioneered the application of human performance measurement to safety and health-related behavior. We use sophisticated simulation and video analysis techniques to study driver performance.

We have considerable experience in developing print and audio-visual materials for education and public information programs.


Transportation Safety

Each year, more than 40,000 Americans die in traffic crashes and hundreds of thousands more suffer serious injuries. Great progress has been made in recent years, and PIRE has been a leader in this effort.

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Unintentional Injuries

Unintentional injuries are a leading cause of death and disability in the U.S., and the leading cause among people ages 1-34. Injuries are not only debilitating and often devastating, but they disproportionately occur among young people and impose great costs on society. The majority of unintentional injuries result from motor vehicle crashes.  Burns, falls, poisonings, suffocation, and drowning are the next leading causes of unintentional injury.  Referring to injuries as "accidents", and thereby implying they are unavoidable, is misleading.  Injuries are predictable with known risk factors and can be prevented.  In the past twenty years death rates from unintentional injuries have declined due to effective policies and programs.  These include, but are not limited to, minimum age drinking requirements, mandatory seat belt and helmet laws, airbags, childproof safety caps, and smoke alarms.

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