Results Mapping Laboratory

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Results Mapping Laboratory

Pacific Institute for Research and Evaluation

PO BOX 44158, Tucson, AZ   85733

AEA 2003 PAPERS

From Results Mapping To Journey Mapping

Evaluating Activities That Ennoble

Brief Description of Results Mapping Laboratory 

The Results Mapping Laboratory was created in the mid-1990s to promote and support the development of next-generation assessment tools.   Our clients are (a) programs that engage in transformation of the health and status of individuals, groups, communities, and systems and (b) the foundations and agencies that support the work of these programs.   The tools we develop generate data, clues, and insights that point to ways for extending and deepening the power-to-impact of these programs. 

Throughout much of the 1990s, Results Mapping was the name given to a set of tools devised to support programs and stakeholders in this way.  A book, Success Stories As Hard Data, written by the director of the Laboratory, Dr. Barry Kibel, presents the thinking that guided our approach at that time.  

More recently, the work of the Lab revolves around a more powerful, yet more user friendly set of tools that we call Outcome Engineering.  The central tool in the new toolbox is called Journey Mapping.  Outcome Engineering is a radical methodology in several respects.  First, it encourages organizations, programs, and their staffs to express their passion outwardly and in clear and understandable terms.  Second, it promotes the use of the heroic journey as the primary unit of analysis.  Third, it exploits the power and potentials of the Internet as no evaluation or accountability tool has heretofore done.   Fourth, it hands the evaluation function completely over to the program team.  Fifth, it allows funders and other stakeholders to reconstruct their own pictures of a program and its accomplishments and to draw their own conclusions from these pictures.  Sixth, it permits reports to be printed in an instant that summarize the most recent and best work of a program.  Seventh, it fosters deep learning across programs and organizations working on similar challenges.  

 The ideas and techniques promoted by the Lab have been tested again and again in the field.  Our clients and audiences have been polite but never shy.  If our thinking was flawed, we heard about it immediately.  If a technique was too complicated or abstract, we also heard about that.  There has been a hunger for a simple-to-apply methodology that makes sense and is useful to programs engaged in transformation work and to those who support them financially and in other ways.  We believe that the Outcome Engineering Toolbox is that methodology.  

Any comments or suggestions regarding this webpage please e-mail comments to: journey@pire.org

Updated 11/05/03