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Voas, R.B.; Lange, J.E.; Tippetts, A.S.; and Johnson, M.B. In Alcohol, Drugs and Traffic Safety – T 2000: Proceedings of the 15th International Conference on Alcohol, Drugs and Traffic Safety, May 22-26, 2000 pgs. 888-894 , Stockholm, Sweden: ICADTS (2000) Editor(s): Laurell, H.; and Schlyter, F. This paper describes the use of research data in managing and conducting a large drunk-driving enforcement program at the U.S./Mexican border to reduce the number of youths crossing the border to drink in Tijuana. Data from a border breath-test survey were used to dramatize the problem and gain public support for action. The data were also used to help design the enforce-ment effort and measure progress in reducing the cross-border drinking problem. Analysis of just less than 3 years of data involving more than 2 million pedestrians returning from Tijuana indicated that this effort reduced the number of late night crossers by 26%.
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