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Romano, E.O.; Cano, S.; Jiménez, A.; Voas, R.B.; and Lange, J.E. In Supplement to Alcoholism. Clinical and Experimental Research. 2000 Scientific Meeting of the Research Society on Alcoholism. June 24-29, 2000—Denver, CO pgs. 112A , (2000) The Institute for Health Advocacy (IHA) has coordinated a bi-national intervention in San Diego, California and Tijuana, Mexico aimed at reducing underage Americans’ binge drinking across the border. Of particular importance to this intervention is that Mexican officials and bar owners have joined the effort to reduce binge drinking. This study presents a preliminary analysis of these actions and some of the early indications of their effectiveness. To date, some bar owners have implemented a responsible beverage serving training, including the training of servers and other staff to detect false American IDs. Also, Tijuana's police and alcohol regulators have increased their presence and visibility in the bar district, and have restrictions on liquor advertising. While San Diego has presumably benefited from the observed reduction of the last-night crossers heading into San Diego, Tijuana is also seeing a decrease in problems associated with American binge drinking. Tijuana police jail data show a reduction in the number of Americans arrested on Friday and Saturdays.
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