Gruber, E.L.; Thau, H.; Hill, D.L.; Fisher, D.A.
; and Grube, J.W. Journal of Adolescent Health
, vol. 37, issue 1, pgs. 81-83 (2005)Content analyses examined mention of alcohol, tobacco, and illicit substances in music videos (n = 359) broadcast in 2001, as well as genre and presence of humor. Findings indicated that references to illicit substances were more prevalent than tobacco in music videos. Humor was 2.5 times as likely to appear in videos containing references to substances than those without substances.