Morgan, Mark; and Grube, Joel W. The Irish Journal of Psychology
, vol. 15, issue 1, pgs. 179-190 (1994)This paper examines the implications of social psychological influences on smoking behaviour for models of prevention. The main factors associated with initiation to and maintenance of smoking are examined with particular reference to normative influences, expectations about consequences, and personality and social variables. Each of these factors will be shown to inform approaches to prevention. In turn, the evidence for the effectiveness of these prevention models is outlined. Finally, the major questions for further development of the approaches to prevention are examined.