PIRE Project - AB InBev Foundation-GSDG



AB InBev is the largest brewer in the world. In 2015, the company established a set of Global Smart Drinking Goals (GSDGs) that included reducing the harmful use of alcohol by 10% in six cities around the world by 2020 and implementing best practices globally by the end of 2025. The AB InBev Foundation was established to lead the implementation of the evidence based strategies and provide an evaluation for Global Smart Drinking Goals effort.

AB InBev is the largest brewer in the world. In 2015, the company established a set of Global Smart Drinking Goals (GSDGs) that included reducing the harmful use of alcohol by 10% in six cities around the world by 2020 and implementing best practices globally by the end of 2025. The AB InBev Foundation was established to lead the implementation of the evidence based strategies and provide an evaluation for Global Smart Drinking Goals effort. Serviced by PIRE's supporting organization HBSA, the AB InBev Measurement and Evaluation Global Smart Drinking Goals (GSDGs) project will conduct a comprehensive evaluation methodology and develop a measurement approach and overall plan to assess achievement of the Foundation's efforts to reduce the harmful use of alcohol. This international measurement and evaluation (M&E) project also includes data collection coordination and analysis and is currently scheduled to continue through 2025. PIRE's frequent collaborators, John Clapp at Ohio State University and Jim Lange at San Diego State University, were contracted to develop the interventions and provide technical assistance in implementation.